A Case For Long-Term Optimism – Words Matter
The words we use are important. When you hear the term “stock market,” what immediately comes to mind? Recently, I completed an informal survey asking that very question of various non-financial industry connections and the number one response was “risky.” I think part of the reason people view investing as risky has something to do with the term we use when referring to the assets we are purchasing — stocks. “Stocks” at an emotional level have no personalities, no balance…